
Sportsbook review / International sportsbook
William Hill
Britain's bookmaker since 1934: horse racing streamed live, and a price on each MLB, NFL, NHL and MLS game we pick.
- International sportsbook
- 4.7App Store, 200K ratings
- 4.3Google Play, 33K ratings
Promo code
No promo code on Agatha for William Hill yet.
checked Oct 9, 2026Why people like William Hill
- 70%Nearly every game, pricedOdds on 70% of the games we pickevery MLB, NFL, NHL and MLS game included
- Racing streamed on Betting TVWatch horse racing live in the app, with cash out across all sports.
- A 4.7-star app4.7 from 199,593 App Store ratings, with a Bet Builder Hub tracking legs live.
- Esports priced wellPriced about 1 in 3 esports moneylines best over the last month.
What makes William Hill different
William Hill first set up in 1934 and belongs to evoke PLC, with licences in Great Britain, Ireland and Malta. Last month it carried a price on each MLB, NFL, NHL and MLS game Agatha picked, mostly as moneylines, and its WTA tennis lines kept a shade less than most books.
The good and the not so good
The good
- A price on each MLB, NFL, NHL and MLS game
- Horse racing streamed live on Betting TV
- Cash out and a Bet Builder across all sports
- WTA moneylines kept a shade less than most books
The not so good
- Mostly moneylines on Agatha's board, spreads on MLB and NHL
- Never the best price on MLB or MLS moneylines
- Keeps more than most books on MLB
What you get
| Feature | Yes or no | Note |
|---|---|---|
| Live betting | Yes | In-play scoreboards, markets before and during events |
| Cash out | Yes | Across all sports |
| Same-game parlays | Yes | Bet Builder Hub with live leg tracking |
| Live streaming | Yes | Horse racing live on Betting TV in the app |
| Player props | Yes | Player stats markets in the Bet Builder |
| Casino under the same login | Yes | William Hill Vegas, hundreds of titles |
| App | iOS 4.7Android 4.3 |
What you can bet on
Bet types
- Singles
- Accumulators
- Bet Builder
- Live bets
Sports
- Esports
- WTA
- MLB
- ATP
- College football
- NFL
- NHL
- MLS
- Soccer
- Horse racing
- Rugby
- Boxing
- Darts
- Tennis
- UFC
- F1
- Snooker
- Cricket
- +3 more
Where you can play
- United Kingdom
- Ireland
- Malta
A look inside
William Hill, from its App Store listing, October 2026App Store listing
Who William Hill is best for
- Racing fans in Britain or Ireland who want streams
- Esports and WTA moneyline bettors
- Bet Builder fans who want cash out everywhere
Final thoughts
If you bet from Britain or Ireland and want racing streamed beside a priced NFL, MLB and NHL slate, William Hill delivers. Its MLB lines kept more than most books, so compare those before you bet.
Questions
Where can I use William Hill?
Great Britain under its Gambling Commission licence, Ireland under a remote bookmaker's licence, and Malta under its Malta Gaming Authority licence.
Does William Hill stream live sport?
Yes. Horse racing runs live on Betting TV in the app, with in-play scoreboards, cash out and a Bet Builder with live leg tracking.
How good are William Hill's prices?
About 1 in 3 esports moneylines and 1 in 5 MLB totals were its best price last month, and its WTA moneylines kept a shade less than most books.
Is there a William Hill promo code on Agatha?
No promo code on Agatha for William Hill yet.
Game coverage by league
William Hill had odds on 515 of the 738 games on Agatha's board over the 29 days through Oct 8.
| League | Games on our board | With William Hill odds | Share | Markets |
|---|---|---|---|---|
| Esportssince Sep 9 | 941 | 443 matches | ML | |
| WTAsince Sep 9 | 634 | 364 matches | ML | |
| NCAAFsince Sep 10 | 326 | 103 | 31.6% | ML |
| MLBsince Sep 9 | 260 | 260 | 100% | MLSpreadTotal |
| ATPsince Sep 9 | 220 | 136 matches | ML | |
| NFLsince Sep 9 | 65 | 65 | 100% | ML |
| NHLsince Oct 2 | 49 | 49 | 100% | MLSpreadTotal |
| MLSsince Sep 9 | 38 | 38 | 100% | MLTotal |
Prices on Agatha's board
| Market | Had the best price | What it keeps | Most books keep |
|---|---|---|---|
| Esports moneylines | 90 of 25335.6% | 7%most keep 6.9% | 6.9% |
| WTA moneylines | 45 of 23619.1% | 5.6%most keep 5.8% | 5.8% |
| MLB spreads | 18 of 16610.8% | 5.5%most keep 4.9% | 4.9% |
| MLB totals | 35 of 16021.9% | 5.6%most keep 5.1% | 5.1% |
| ATP moneylines | 14 of 13310.5% | 5.6%most keep 5.4% | 5.4% |
| MLB moneylines | 0 of 1020% | 5.5%most keep 4.7% | 4.7% |
and 1 more market
Agatha's picks used William Hill's price 10 times since October 1.
William Hill at a glance
| Founded | 1934 (the book's own site: 'since we first set up in 1934') [3] |
|---|---|
| Operator | WHG (International) Limited (Great Britain); William Hill Malta PLC (Ireland); William Hill Malta PLC and William Hill Global PLC (Malta) [2] [4] [3] |
| Licensed by | Gambling Commission (Great Britain); Revenue Commissioners (Ireland) [2] [4] |
| Takes players from | UK, Ireland, Malta [2] [4] [3] |
| App | iPhone 4.7 (199,593 ratings); Android 4.3 (33,046 ratings) [7] [6] |
| Parent | evoke PLC, registered in Gibraltar and listed on the London Stock Exchange (the book's own footer) [3] |
| Licence (Malta) | MGA/CRP/121/2006-05, held by William Hill Malta PLC and William Hill Global PLC, issued November 2, 2020 and valid until March 19, 2028 (the book's own footer) [3] |
Facts checked Oct 9, 2026. Numbers through Oct 8, 2026.
Sources
- Search results for gambling businesses: William Hill, Gambling Commission (Great Britain)read Oct 8, 2026
- WHG (International) Limited: Licence summary, Gambling Commission (Great Britain)read Oct 8, 2026
- William Hill | Online Betting, Casino, Bingo & Games, William Hillread Oct 8, 2026 from CA-ON
- List of Current Licensed Remote Bookmaking Operations @ 30 June 2026, Revenue Commissioners (Ireland)read Oct 8, 2026
- App Store search: William Hill, App Store (GB)read Oct 8, 2026
- William Hill Sports Betting, Google Play (GB)read Oct 8, 2026
- William Hill Sports Betting, App Store (GB)read Oct 8, 2026

