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Sportsbook price study, October 2026, 38 sportsbooks

Which sportsbook had the best odds in October 2026?

It had the best price on 49% of the 5,736 lines it priced, 3.7 times its fair share. No other book came close.

49.2% (95% range 47.9% to 50.5%). Alone at the top on 41.1%.

We could check prices that held steady only for Oct 28 to Oct 31 (379 games). On those days, counting them moved its share from 50.6% to 46.1%, so read its share as about 4.5 points high.

We compared 38 sportsbooks on the same games at game time, in our capture: each book's last price before the start, on moneylines, spreads and totals in the NFL, college football, the NBA, the NHL, MLB, tennis, the UFC, MLS, esports, the CFL and the WNBA.

Line: One side of one bet on one game at one number, like Chiefs -3.5, Over 47.5 or Rangers to win.
Best price: The highest payout among the books with a current price on that line.
Tied or alone: Books at the same best price all get credit. Alone means no other book matched it.
Fair share: What a book would get if the best price on each line were equally likely to be any book that priced it. 1.0x is fair; 2.0x is twice that.

The $100 test+$4.33
What the best price paid over the typical book on a winning $100 NFL spread bet.
The median of 229 lines; half of them paid between $2.55 and $6.40.
What a book keeps$2.38 vs $4.66
Pinnacle against the typical book: what each keeps of every $100 bet on both sides of an NFL spread, on the same 56 games.
No book we compared keeps less, on NFL spreads or across all markets (there $3.11 against $4.93).
One account is not enough26.9%
Even Pinnacle had the best price on only 26.9% of all 10,475 lines.
With 8 accounts the share reaches 72.0%.

Who had the best price, league by league

Pinnacle had the highest share in 22 of the 23 tables below. We name a leader only where the lead is clear: in 15 tables, and every one of them was Pinnacle's. The other 8 are too close to call.

At a glance: the leader of each table
League	Moneylines	Spreads	Totals
NFL	Pinnacle34.7%	Pinnacle61.1%	Pinnacle68.8%
College football	Too close to call	Pinnacle71.1%	Pinnacle53.3%
NBA	Too close to call	Pinnacle80.7%	Pinnacle69.4%
NHL	Pinnacle47.5%	Pinnacle36.2%	Pinnacle47.8%
MLB	Too close to call	Too close to call	Too close to call
Tennis, ATP	Pinnacle45.5%	No table	No table
Tennis, WTA	Pinnacle56.8%	No table	No table
UFC	Pinnacle51.0%	No table	Too close to call
MLS	Too close to call	Pinnacle79.3%	Pinnacle75.0%
Esports	Too close to call	No table	No table

Choose any cell to see its table below. The thin line on each bar is its 95% range.

NFL moneylines: 120 lines from 60 games, 24 books a line
Book	Best price	Alone	Lines
Pinnacle	34.7%	24.6%	118
Hard Rock	14.7%	7.4%	68
Betway	11.0%	7.7%	91
Cloudbet	11.0%	9.8%	82
Unibet	9.5%	4.8%	84

Leader: PinnacleThe $100 test: +$5.69 on a winning $100 (half of lines between $3.65 and $10.00).The typical book keeps $4.35 of $100.22 more books in the download.

NFL spreads: 229 lines from 60 games, 7 books a line
Book	Best price	Alone	Lines
Pinnacle	61.1%	48.7%	113
BetMGM	35.6%	25.7%	101
Cloudbet	29.9%	18.2%	77
Unibet	21.6%	6.8%	74
Hard Rock	18.5%	8.7%	92

Leader: PinnacleThe $100 test: +$4.33 on a winning $100 (half of lines between $2.55 and $6.40).The typical book keeps $4.59 of $100.15 more books in the download.

NFL totals: 246 lines from 60 games, 6 books a line
Book	Best price	Alone	Lines
Pinnacle	68.8%	53.8%	93
Cloudbet	37.8%	24.3%	74
MyBookie	30.2%	5.7%	53
BetMGM	30.0%	12.0%	100
DraftKings	28.8%	15.2%	66

Leader: PinnacleThe $100 test: +$3.19 on a winning $100 (half of lines between $1.68 and $5.08).The typical book keeps $4.62 of $100.16 more books in the download.

College football moneylines: 929 lines from 474 games, 12 books a line
Book	Best price	Alone	Lines
Pinnacle	28.7%	24.6%	537
Unibet	24.1%	14.7%	586
Betway	22.4%	15.9%	465
bet365	22.3%	15.4%	674
DraftKings	16.8%	11.4%	482

Too close to call. The leader changes when the freshness rule changes.The $100 test: +$5.00 on a winning $100 (half of lines between $2.24 and $15.00).The typical book keeps $5.14 of $100.24 more books in the download.

College football spreads: 1,364 lines from 430 games, 5 books a line
Book	Best price	Alone	Lines
Pinnacle	71.1%	59.1%	494
Unibet	38.2%	29.0%	490
Hard Rock	34.8%	14.8%	310
Betway	30.7%	13.3%	166
FanDuel	28.1%	15.5%	303

Leader: PinnacleThe $100 test: +$3.87 on a winning $100 (half of lines between $1.85 and $5.66).The typical book keeps $4.92 of $100.18 more books in the download.

College football totals: 1,340 lines from 405 games, 5 books a line
Book	Best price	Alone	Lines
Pinnacle	53.3%	41.9%	420
Unibet	44.6%	13.9%	475
Hard Rock	40.9%	18.8%	276
BetOnline	40.6%	13.8%	318
BetUS	39.4%	6.9%	350

Leader: PinnacleThe $100 test: +$3.08 on a winning $100 (half of lines between $0.92 and $4.49).The typical book keeps $4.69 of $100.19 more books in the download.

NBA moneylines: 176 lines from 88 games, 26 books a line
Book	Best price	Alone	Lines
Pinnacle	28.4%	25.4%	169
Betano	23.3%	0.0%	176
BetVictor	23.3%	0.0%	176
Unibet	22.0%	10.7%	168
1xBet	15.2%	11.6%	138

Too close to call. The lead is within the noise.The $100 test: +$6.98 on a winning $100 (half of lines between $4.01 and $12.75).The typical book keeps $4.36 of $100.29 more books in the download.

NBA spreads: 341 lines from 88 games, 7 books a line
Book	Best price	Alone	Lines
Pinnacle	80.7%	73.3%	150
1xBet	38.8%	25.4%	134
Hard Rock	25.5%	7.4%	94
Unibet	24.2%	9.6%	157
DraftKings	20.7%	10.8%	111

Leader: PinnacleThe $100 test: +$3.49 on a winning $100 (half of lines between $1.85 and $5.24).The typical book keeps $4.55 of $100.20 more books in the download.

NBA totals: 413 lines from 88 games, 7 books a line
Book	Best price	Alone	Lines
Pinnacle	69.4%	62.8%	121
1xBet	48.1%	34.1%	135
Caesars	36.5%	8.7%	126
LiveScore Bet	35.5%	15.1%	166
MyBookie	32.0%	5.3%	75

Leader: PinnacleThe $100 test: +$3.37 on a winning $100 (half of lines between $1.65 and $5.15).The typical book keeps $4.75 of $100.26 more books in the download.

NHL moneylines: 436 lines from 218 games, 18 books a line
Book	Best price	Alone	Lines
Pinnacle	47.5%	37.5%	373
BetOnline	24.7%	17.2%	320
Unibet	19.3%	7.0%	243
BetRivers	14.6%	2.2%	185
Betfair	10.9%	3.9%	304

Leader: PinnacleThe $100 test: +$5.14 on a winning $100 (half of lines between $3.08 and $8.31).The typical book keeps $4.46 of $100.23 more books in the download.

NHL spreads: 474 lines from 217 games, 12 books a line
Book	Best price	Alone	Lines
Pinnacle	36.2%	30.2%	387
Betsson	20.8%	15.2%	269
BetMGM	20.0%	14.1%	170
BetUS	17.3%	10.7%	214
BetRivers	15.6%	3.2%	186

Leader: PinnacleThe $100 test: +$5.00 on a winning $100 (half of lines between $2.72 and $9.50).The typical book keeps $4.80 of $100.18 more books in the download.

NHL totals: 685 lines from 217 games, 7 books a line
Book	Best price	Alone	Lines
Pinnacle	47.8%	38.1%	320
1xBet	36.5%	31.4%	353
BetOnline	28.6%	18.1%	259
Unibet	28.0%	0.6%	318
LiveScore Bet	26.8%	0.9%	235

Leader: PinnacleThe $100 test: +$3.95 on a winning $100 (half of lines between $1.89 and $7.00).The typical book keeps $4.72 of $100.20 more books in the download.

MLB moneylines: 64 lines from 32 games, 19 books a line
Book	Best price	Alone	Lines
Pinnacle	41.9%	25.8%	62
BetOnline	26.7%	15.0%	60
BetUS	16.7%	10.0%	60
FanDuel	9.4%	6.2%	64
DraftKings	8.6%	3.4%	58

Too close to call. The leader changes when the freshness rule changes.The $100 test: +$5.41 on a winning $100 (half of lines between $4.35 and $6.85).The typical book keeps $4.28 of $100.7 more books in the download.

MLB spreads: 70 lines from 32 games, 12 books a line
Book	Best price	Alone	Lines
Pinnacle	31.7%	30.0%	60
MyBookie	13.8%	12.1%	58
FanDuel	8.1%	6.5%	62
Unibet	3.4%	0.0%	58
Casumo	3.4%	0.0%	58

Too close to call. The leader changes when the freshness rule changes.The $100 test: +$6.25 on a winning $100 (half of lines between $4.08 and $9.77).The typical book keeps $4.43 of $100.3 more books in the download.

MLB totals: 102 lines from 32 games, 10 books a line
Book	Best price	Alone	Lines
Pinnacle	42.6%	41.0%	61
Unibet	25.9%	0.0%	58
BetRivers	25.9%	0.0%	58
Casumo	25.9%	0.0%	58
BetOnline	17.9%	16.1%	56

Too close to call. The leader changes when the freshness rule changes.The $100 test: +$5.58 on a winning $100 (half of lines between $3.61 and $8.82).The typical book keeps $4.64 of $100.8 more books in the download.

Tennis, ATP moneylines: 716 lines from 369 games, 10 books a line
Book	Best price	Alone	Lines
Pinnacle	45.5%	38.7%	525
BetOnline	18.0%	13.9%	266
FanDuel	16.8%	13.4%	352
DraftKings	16.3%	13.5%	386
Betway	16.3%	11.4%	412

Leader: PinnacleThe $100 test: +$5.99 on a winning $100 (half of lines between $3.20 and $13.00).The typical book keeps $5.19 of $100.30 more books in the download.

Tennis, WTA moneylines: 1,087 lines from 578 games, 6 books a line
Book	Best price	Alone	Lines
Pinnacle	56.8%	50.3%	592
Betway	23.9%	17.8%	527
bet365	23.5%	15.3%	196
DraftKings	20.3%	15.5%	517
FanDuel	19.4%	16.2%	433

Leader: PinnacleThe $100 test: +$5.00 on a winning $100 (half of lines between $2.37 and $12.00).The typical book keeps $5.71 of $100.25 more books in the download.

UFC moneylines: 125 lines from 63 games, 7 books a line
Book	Best price	Alone	Lines
Pinnacle	51.0%	41.7%	96
Stake	30.8%	23.1%	65
Bovada	19.8%	14.6%	96
BetOnline	14.3%	10.4%	77
DraftKings	5.9%	2.9%	68

Leader: PinnacleThe $100 test: +$4.50 on a winning $100 (half of lines between $1.89 and $8.99).The typical book keeps $4.12 of $100.2 more books in the download.

UFC totals: 81 lines from 41 games, 4 books a line
Book	Best price	Alone	Lines
Pinnacle	53.4%	46.6%	58
BetOnline	50.0%	35.2%	54
Stake	12.0%	6.0%	50
Cloudbet	6.7%	5.0%	60
DraftKings	6.0%	4.0%	50

Too close to call. The lead is within the noise.The $100 test: +$4.00 on a winning $100 (half of lines between $1.44 and $6.11).The typical book keeps $5.10 of $100.

MLS moneylines (3-way): 170 lines from 85 games, 35 books a line
Book	Best price	Alone	Lines
Pinnacle	25.4%	20.7%	169
1xBet	25.0%	20.2%	168
BetOnline	20.0%	15.7%	140
BetRivers	16.9%	8.1%	148
Hard Rock	14.1%	7.8%	128

Too close to call. The leader changes when the freshness rule changes.The $100 test: +$13.50 on a winning $100 (half of lines between $7.41 and $26.50).The typical book keeps $6.67 of $100.33 more books in the download.A 3-way moneyline (home, draw, away) pays more to shop: more books price it and their margins are wider.

MLS spreads: 262 lines from 85 games, 8 books a line
Book	Best price	Alone	Lines
Pinnacle	79.3%	67.5%	169
BetOnline	31.4%	23.1%	121
Unibet	15.8%	15.1%	146
Cloudbet	11.0%	3.7%	164
BetUS	10.6%	5.3%	113

Leader: PinnacleThe $100 test: +$4.92 on a winning $100 (half of lines between $3.44 and $6.64).The typical book keeps $5.25 of $100.7 more books in the download.

MLS totals: 346 lines from 85 games, 8 books a line
Book	Best price	Alone	Lines
Pinnacle	75.0%	70.7%	164
1xBet	44.9%	43.1%	167
FanDuel	22.1%	19.3%	140
Casumo	19.6%	0.0%	163
Unibet	17.3%	4.9%	266

Leader: PinnacleThe $100 test: +$5.72 on a winning $100 (half of lines between $3.33 and $9.09).The typical book keeps $5.91 of $100.16 more books in the download.

Esports moneylines: 377 lines from 200 games, 3 books a line
Book	Best price	Alone	Lines
1xBet	42.3%	31.0%	352
William Hill	35.4%	29.2%	212
Pinnacle	34.6%	23.9%	335
bet365	32.7%	26.2%	214
Betfair	19.5%	15.6%	77

Too close to call. The lead is within the noise.The $100 test: +$4.50 on a winning $100 (half of lines between $1.01 and $12.77).The typical book keeps $6.19 of $100.Esports: only 6 books price it, about 3 a line.

How many accounts do you need?

Each step adds the book that had the best price on the most lines the others missed.

The 7 US state-licensed books, on 3,556 lines
#	Add	Best price on	Extra on $100
1	FanDuel	27.4%	$0.00
2	BetMGM	47.9%	$0.00
3	DraftKings	63.1%	+$0.93
4	BetRivers	75.4%	+$1.67
5	Hard Rock	85.6%	+$1.89
6	Caesars	94.0%	+$2.16
7	Fanatics	100.0%	+$2.41

With FanDuel alone you had the best US price on 27.4% of lines; all 7 US books, 100.0%.

All 38 books, on 10,475 lines
#	Add	Best price on	Extra on $100
1	Pinnacle	26.9%	$0.00
2	Unibet	37.0%	+$1.20
3	1xBet	44.4%	+$1.85
4	BetOnline	51.0%	+$2.33
5	DraftKings	57.3%	+$2.76
6	bet365	62.8%	+$3.03
7	FanDuel	67.8%	+$3.43
8	Cloudbet	72.0%	+$3.49

Even Pinnacle alone had the best price on 26.9% of all lines; 8 accounts reach 72.0%.

Extra on $100: what the best price among the books so far paid over the typical book's, on a winning $100 (the median of all the lines; a line those books did not price counts as $0). The US view counts the lines where at least 3 of its books had a price and compares with the typical US book.

Which books do you have?

Tick the books you have an account with. The answer comes from this month's numbers.

Inside each group of books

Each group's books compared only with each other, on the lines where at least 3 of them had a price. Fair share inside a group: 1.0x is an equal share of the group's best prices.

US state-licensedOffshoreTakes cryptoCrypto only

US state-licensed

1stFanDuel1.18x1.12 to 1.23
2ndHard Rock1.11x1.05 to 1.17
3rdBetMGM1.02x0.97 to 1.08

Hard Rock is within the noise of FanDuel and of BetMGM, but FanDuel is clear of BetMGM.

Then: Caesars 1.01x, DraftKings 1.00x, BetRivers 0.94x and Fanatics 0.72x.

3,556 lines where at least 3 of these books had a price. Clear leaders by table: FanDuel 2 and BetMGM 2. The best price on the whole board came from this group on 14.2% to 46.0% of lines, by table.

Books: FanDuel, DraftKings, BetMGM, Caesars, Fanatics, BetRivers and Hard Rock. bet365 is grouped with the US books elsewhere on this site, but the price we capture is its international site's, so it is left out here.

Offshore

1stBetOnline1.42x1.37 to 1.47
2ndBovada0.95x0.91 to 0.99
3rdBetUS0.88x0.84 to 0.92

BetOnline is clear of the rest; Bovada and BetUS are within the noise of each other.

Then: MyBookie 0.69x.

2,450 lines where at least 3 of these books had a price. Clear leaders by table: BetOnline 4. The best price on the whole board came from this group on 8.0% to 39.1% of lines, by table.

Books: BetOnline, BetUS, Bovada and MyBookie.

Takes crypto

1stPinnacle3.23x3.16 to 3.30
2nd1xBet1.38x1.30 to 1.48
3rdBetOnline1.20x1.14 to 1.27

Each place is clear of the next.

Then: BetUS 0.81x, Cloudbet 0.67x, Bovada 0.60x, MyBookie 0.55x, Stake 0.41x, Rollbit 0.38x and Roobet 0.36x.

6,996 lines where at least 3 of these books had a price. Clear leaders by table: Pinnacle 18. The best price on the whole board came from this group on 45.5% to 92.6% of lines, by table.

Books: Stake, Cloudbet, Rollbit, Roobet, BetOnline, BetUS, Bovada, MyBookie, 1xBet and Pinnacle.

Crypto only

1stCloudbet2.49x2.43 to 2.54
2ndStake0.84x0.79 to 0.90
3rdRoobet0.51x0.48 to 0.55

Each place is clear of the next.

Then: Rollbit 0.51x.

3,625 lines where at least 3 of these books had a price. Clear leaders by table: Cloudbet 12. The best price on the whole board came from this group on 1.1% to 19.7% of lines, by table.

Books: Stake, Cloudbet, Rollbit and Roobet.

All 38 sportsbooks, by fair share

Fair share splits each line's credit evenly among the books tied at the best price and compares it with an equal share for every book that priced the line. Pooling tables favors a book that prices thin fields and books that post the same prices as another book, so fair share orders this table.

Who got more than their fair share of best prices1.0x is a fair share. The line through each dot is its 95% range: how far the luck of the games could move it.
#	Book	Fair share	Score	Best or tied	Alone	Lines	Keeps of $100
		0x1x2x3x4x
Beat their fair share (11)
1	Pinnacle		3.68x	49.2% 47.9 to 50.5	41.1%	5,736	$3.11 / $4.93
2	1xBet		1.74x	25.9% 24.4 to 27.4	20.1%	3,284	$4.70 / $5.21
3	BetOnline		1.53x	21.0% 19.7 to 22.3	11.8%	3,736	$3.93 / $4.75
4	Hard Rock		1.44x	20.1% 18.5 to 21.8	8.3%	2,290	$4.68 / $4.84
5	Winamax		1.37x	9.0% 7.0 to 11.6	5.3%	586	$6.34 / $5.28
6	Betway		1.36x	16.7% 15.3 to 18.2	10.6%	2,670	$5.12 / $5.24
7	Unibet		1.32x	23.2% 21.9 to 24.6	9.8%	4,707	$5.46 / $5.12
8	DraftKings		1.22x	17.4% 16.1 to 18.7	11.3%	4,300	$4.86 / $5.11
9	FanDuel		1.21x	15.3% 14.2 to 16.4	8.9%	4,197	$4.69 / $5.02
10	BetMGM		1.16x	15.7% 14.3 to 17.1	7.6%	3,065	$4.59 / $4.83
11	Caesars		1.15x	15.5% 14.0 to 17.0	7.9%	2,243	$4.58 / $4.73
About fair (3)
12	BetUS		0.97x	16.7% 15.4 to 18.1	5.3%	3,016	$4.27 / $4.76
13	LiveScore Bet		0.95x	21.1% 18.9 to 23.4	2.3%	1,415	$5.18 / $4.99
15	BoyleSports		0.92x	9.5% 7.5 to 12.0	4.6%	760	$6.13 / $5.27
Below fair share (24)
14	bet365		0.93x	14.9% 13.8 to 16.1	10.0%	4,686	$5.65 / $5.27
16	William Hill		0.82x	13.0% 11.4 to 14.7	6.8%	1,620	$6.06 / $5.39
17	Bovada		0.73x	12.0% 11.0 to 13.0	4.4%	4,273	$4.34 / $4.77
18	Cloudbet		0.71x	11.2% 10.2 to 12.2	7.3%	4,910	$4.43 / $5.07
19	Betfair		0.64x	8.1% 6.9 to 9.5	4.6%	1,684	$5.87 / $5.28
20	MyBookie		0.61x	10.5% 9.4 to 11.8	3.2%	2,871	$4.79 / $4.81
21	Betano		0.59x	6.6% 5.6 to 7.7	2.4%	2,177	$6.15 / $5.04
22	888sport		0.58x	8.4% 6.8 to 10.4	1.3%	940	$5.99 / $5.11
23	Fanatics		0.57x	10.3% 9.2 to 11.5	2.5%	3,167	$4.60 / $4.75
24	BetRivers		0.55x	11.0% 9.9 to 12.2	2.1%	2,851	$5.08 / $4.95
25	Casumo		0.52x	15.5% 13.8 to 17.2	0.1%	1,772	$5.35 / $5.12
26	Ladbrokes		0.46x	4.2% 3.3 to 5.4	1.7%	1,376	$5.97 / $4.90
27	Betsson		0.43x	4.8% 4.1 to 5.6	3.5%	3,382	$5.87 / $4.97
28	Betfred		0.39x	2.7% 1.5 to 4.8	1.2%	409	$5.98 / $5.11
29	Sky Bet		0.34x	2.8% 1.6 to 4.7	0.9%	436	$6.40 / $5.33
30	Tipico		0.34x	4.1% 3.1 to 5.5	1.9%	1,074	$7.35 / $5.25
31	Sportsbet		0.32x	3.9% 3.3 to 4.7	1.7%	3,330	$5.45 / $4.87
32	BetVictor		0.31x	4.6% 3.8 to 5.5	0.8%	2,123	$6.47 / $5.07
33	Stake		0.31x	5.1% 4.5 to 5.8	2.7%	4,929	$6.34 / $5.22
34	Rollbit		0.26x	6.0% 5.3 to 6.8	0.9%	4,332	$6.21 / $5.48
35	Paddy Power		0.26x	2.7% 1.9 to 3.8	0.5%	1,186	$6.25 / $4.94
36	Roobet		0.24x	6.4% 5.6 to 7.2	0.6%	4,838	$6.47 / $5.50
37	Coral		0.12x	1.5% 0.9 to 2.4	0.1%	1,148	$6.45 / $4.97
38	PMU		0.01x	0.1% 0.0 to 0.5	0.1%	1,036	$11.95 / $5.28
	Superbet	No prices in October 2026

Show the other 25 books

The $100 test

What the best price paid over the typical price on the same side of the same game, on a winning $100 bet: the median line of each table.

Table	Extra on a winning $100	US books
MLS moneylines (3-way)	$13.50	$6.16
NBA moneylines	$6.98	$3.51
MLB spreads	$6.25	$1.81
Tennis, ATP moneylines	$5.99	$3.58
MLS totals	$5.72	$4.33
NFL moneylines	$5.69	$3.05
MLB totals	$5.58	$2.72
MLB moneylines	$5.41	$2.64
NHL moneylines	$5.14	$2.19
College football moneylines	$5.00	$2.85
NHL spreads	$5.00	$3.09
Tennis, WTA moneylines	$5.00	$3.00
MLS spreads	$4.92
UFC moneylines	$4.50
Esports moneylines	$4.50
NFL spreads	$4.33	$2.72
UFC totals	$4.00
NHL totals	$3.95	$2.48
College football spreads	$3.87	$1.68
NBA spreads	$3.49	$1.96
NBA totals	$3.37	$1.98
NFL totals	$3.19	$1.68
College football totals	$3.08	$1.68

A 3-way moneyline (home, draw, away) pays more to shop: more books price it and their margins are wider.

What each book keeps

A book keeps part of every $100 bet on both sides of a market, when the money matches its prices. Here are the 15 books with the most markets compared; every book is in the download.

What each book keeps of $100, against the typical book on the same games
Book	It keeps	Typical
Pinnacle	$3.11	$4.93
BetOnline	$3.93	$4.75
Bovada	$4.34	$4.77
Cloudbet	$4.43	$5.07
Fanatics	$4.60	$4.75
FanDuel	$4.69	$5.02
1xBet	$4.70	$5.21
DraftKings	$4.86	$5.11
Sportsbet	$5.45	$4.87
Unibet	$5.46	$5.12
bet365	$5.65	$5.27
Betsson	$5.87	$4.97
Rollbit	$6.21	$5.48
Stake	$6.34	$5.22
Roobet	$6.47	$5.50

Books that post the same prices

Some books post the same prices as another book and tie often, which lifts their best-or-tied share and leaves their alone share near zero.

888sport and William Hill: the same price on 87.5% of 798 shared lines
BetVictor and Betano: the same price on 87.3% of 1,885 shared lines
Casumo and Unibet: the same price on 58.5% of 1,763 shared lines
LiveScore Bet and Unibet: the same price on 58.2% of 1,394 shared lines
Coral and Ladbrokes: the same price on 56.2% of 1,145 shared lines
Rollbit and Roobet: the same price on 54.5% of 4,181 shared lines
Betfair and Paddy Power: the same price on 52.8% of 866 shared lines

What to keep in mind

We store a price when it changes. A book that held one price for more than 90 minutes before the start counts as not current, so books that move their prices less often are under-counted. This month 33% of closing prices were left out this way.
Prices after a game started are left out. Where in-play prices showed up before the listed start (tennis start times are estimates), a price captured after the first in-play price was left out: 1,333 closing prices (0.61%) in 51 games.
Coverage is what our feeds captured, not everything a book offers.
European soccer and Liga MX joined our full capture between October 20 and 24, 2026, so they are left out of October and counted from November.
This is about prices only: not limits, payouts, service or where you can bet. Check the book's own site.

How we measured

The method, the statistics and the rules

Every game that started from October 1, 2026 to October 31, 2026 (31 days, Eastern time). For each sportsbook we took its last price before the start, in our capture: the odds feeds Agatha reads, most of them every few minutes and one of them hourly.

A price counts only if it last changed within 90 minutes of the newest price on the same line, and a line counts only if at least 3 books had a current price on it. With 4 or more books, a price more than 10 percentage points of implied chance away from the typical price is left out as off the market.

Spreads and totals are compared only between books at the same number. Prices are compared as whole American odds, so prices closer than that count as tied.

When books tie at the best price, each one gets credit, so shares can add up to more than 100%. Alone counts the lines where no other book matched. A book's share is out of the lines it priced.

A book with several regional sites counts its best regional price.

Margin is how much a book's prices on one market add up to over 100%, compared with the typical book's on the same games. What a book keeps of $100 is its margin turned into money: a margin of m percent keeps 100 x m / (100 + m) dollars of every $100 when the money on both sides matches its prices.

The typical margin under each table is the median over all of its games. In a book's row, both margins are averages over the games that book priced, so its typical figure can differ a little from the one under the table.

We name a leader only when it leads under every freshness rule we tried (90, 180 and 360 minutes, and none) and by at least twice the sampling error; otherwise the table says too close to call. A table shows with at least 50 lines from 25 games and 3 ranked books; a book is ranked with at least 50 lines; a margin shows with at least 25 markets.

Exhibition games are left out (10 games this month).

The statistics

Every range on this page is a 95% range. For a share it is a Wilson interval in which the lines of one game count together, so a game with many lines cannot make a range narrower. A range covers the luck of which games were played. It does not cover the steady-price note under the answer, which comes on top.

Fair share splits each line's credit evenly among the books tied at the best price and compares it with an equal share for every book that priced the line. A book beat its fair share when its whole 95% range sits above 1.0x, and fell below it when its whole range sits under 1.0x; its range comes from how its results varied from game to game.

On the podiums, two books are within the noise of each other when their 95% ranges overlap. A table's leader has its own test, above, so a clear lead can show with two ranges that touch.

The $100 test is the best price minus the typical (median) price on the same side, in dollars of profit on a winning $100 bet, for the median line of a table; half of its lines sit between the two dollar figures in brackets.

How many accounts: each step adds the book that had the best price on the most lines the books before it missed.

Games each book priced, by league

What our feeds captured from each book, not everything a book offers. The number under each league is the games in our capture.

Book	NFL60	College football559	NBA88	NHL218	MLB32	Tennis, ATP389	Tennis, WTA694	UFC64	MLS85	Esports960
Pinnacle	60	291	88	218	32	379	569	63	85	460
1xBet	60	284	88	218	29	167	168	19	85	891
BetOnline	60	291	88	218	32	204	172	61	85
Hard Rock	60	287	88	217	31	167	142	32	84
Winamax			88		32	195	172	19	84
Betway	60	351	88	208	31	375	652	8	85
Unibet	60	535	88	218	32	373	624	61	85
DraftKings	59	526	88	214	32	360	654	61	85
FanDuel	58	286	88	218	32	364	643	62	85
BetMGM	60	290	88	218	32	174	138	23	83
Caesars	59	267	88	216	32	14	31	56	83
BetUS	60	285	88	218	32	46		34	84
LiveScore Bet	59	263	88	218	32	176	145	32	85
bet365	60	536	88	218		350	587	47	85	496
BoyleSports	57	258	88		30	193	164		85
William Hill	38	79	88	204	32	339	542		85	461
Bovada	60	288	88	218	32	182	165	61	85
Cloudbet	43	381	88	218		381	642	59	85
Betfair	57		86	208	28	381	656	43	80	129
MyBookie	60	278	88	218	32				85
Betano	59	265	88	218	32	325	424		84
888sport	58		88	106	13	186	166	23	83
Fanatics	60	245	88	217	32	185	162		84
BetRivers	60	288	88	218	32	176	144	31	85
Casumo	60	276	88	218	32	176	146		85
Ladbrokes	60	288	88	218	32	188	165	32	83
Betsson	60	285	88	218	32	202	160	38	85
Betfred	56	141			30				82
Sky Bet			86			179	81	33	85
Tipico	58		88	195	32	167	154		85
Sportsbet	59	286	88	218	32	192	169	21	84
BetVictor	59	248	88	218	32	359	505		85	84
Stake	59	554	88	218		374	648	60	85
Rollbit	60	539	88	218		377	658	41	85
Paddy Power	58	202	88	216	32	183	161	35	84
Roobet	60	557	88	218		377	656	41	85
Coral	60	280	88	218	32	187	162		83
PMU	60		88		32	169	136	16	85
Superbet

Cite this study

Agatha.gg, Sportsbook price study, October 2026, https://agatha.gg/sportsbooks/best-prices/2026-10

Download the data (CSV) Every book in every table and over all tables, 534 rows. Free to reuse with credit and a link: CC BY 4.0.

Updated November 5, 2026.